Marian Adusei
Tripadvisor
Redesign project for the Tripadvisor webpage (2014)
Role
Designer
UX researcher
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Team
Marian Adusei
Judith Escobar
Nakyung Lee
Seeyou Park
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Tools
Balsamiq
Illustrator
Photoshop
PowerPoint
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Overview
For a class project, our team chose to research redesigning the TripAdvisor web interface. Although there were numerous good usability features, this website had many not-so-good usability features. This ‘frequently used but not perfect’ website motivated our team to select Tripadvisor.com as our project theme. In order to figure out good and bad usability features by ourselves, our team conducted a Heuristics Evaluation on Tripadvisor.com.
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Process
Proposal
Research
Ideation
Evaluation
Iterate
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Background search
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Identify users
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Create a heuristic evaluation plan
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Interview and data scripting
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Affinity diagram for data sorting
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Persona generation
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Wireframing
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Balsamiq wireframing
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Paper prototyping
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Observation
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Think aloud sessions
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Make design changes
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Final Presentation
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Research and Data Analysis
We conducted interviews with experienced and new users of TripAdvisor. The interview script was then analyzed to create a design direction
Ideation and Evaluation test
After making the affinity diagram and deciding on a design direction, Balasmiq was used to create initial ideations for the redesign. We then made low-fidelity paper prototypes of the webpage and conducted a usability test using think aloud process and Nielson's 10 heuristics for user interface design.
Balsamiq Design
Low Fidelity Prototypes for Evaluation
Evaluation Task:
“Suppose you decided to go to Brazil, Rio de Janeiro, to travel alone. You expect to stay there for a couple of days, departing on 05/20/14 and returning on 05/25/14. Your objective is to book a hotel to stay at during this period. You want the travel type as business and a price range of $120 - $320 per night. Also, you want the hotel class to be at least 3 stars. You want this hotel to be equipped with free Internet, restaurants, and a room where pets are allowed. Your Hotel is in the vicinity of Lagoa. The hotel brand should be either Mariott or
Sheraton. Sort the result by availability. After watching pictures and reviews of the hotel, make your final booking decision.”
Evaluation Feedback
Final Design
Original Design : Homepage
Final Design: Tagline that shows users what to expect. A background picture and recent review that changes with the location searched.
Original Design: Search Results
Final Design: Clean page for the search results. Option for users to take a quick look at pictures of each option. Realtime reviews.
Original Design: Filter
Final Design: Reduces the number of filtering options. Filter grouping is used instead for personas. Filters are not covering information, and users see what is selected in real time.